Another Social Media Miracle?

Another Social Media Miracle?

It says a lot about Keith Burtis that when he heard about my Boston Marathon cancer research fundraiser, he leapt to help. Keith is designing and creating a beautiful piece of woodwork that we are auctioning off to the highest bidder.

Changing Nature of Content

Changing Nature of Content

The nature of content online needs to shift to match with the changing nature of the overall Web. Steve Rubel...

Edelman’s Trust Barometer 2008 – Social Media Rising; Word of Mouth Still King

Edelman’s Trust Barometer 2008 – Social Media Rising; Word of Mouth Still King

One notable addition to this year's survey was the addition of 25-to-34-year-olds for the first time, alongside the usual 35-to-64-year-old group. This gave them a great opportunity to explore how much younger people trust modern online tools like blogs.

A Fresh(Books) Approach to Social Media

A Fresh(Books) Approach to Social Media

I headed out to the latest Third Tuesday Toronto tonight to learn about how Michael McDerment and Freshbooks is using online tools to promote its business.

GovCamp Toronto?

GovCamp Toronto?

I came from this weekend’s PodCamp Toronto buzzing with ideas. The most promising? GovCamp. A quick Google search shows that...

How Online Tools Enable My Cancer Fundraising

How Online Tools Enable My Cancer Fundraising

PodCamp Toronto helped me to step back and acknowledge the importance of the online tools I use. I’ve written about...

Using Social Media To Support Cancer Research

Using Social Media To Support Cancer Research

Today I’m launching another experiment. This one’s more personal. While the last idea experiment worked with the online community to develop a resource for everyone’s benefit, this time it has a wider goal – helping people battling cancer.

Why Business-To-Business Companies Need To Act More Like Business-To-Consumer Companies

Why Business-To-Business Companies Need To Act More Like Business-To-Consumer Companies

There’s been a lot of talk recently about companies’ reactions to fans’ online activities. Target, Ford and Hasbro have all...

Social Media News Release: An EXTRA Tool, Not A Replacement

Social Media News Release: An EXTRA Tool, Not A Replacement

It’s been over 18 months since Todd Defren released his template for a new news release format and over that...

Social Media Training Wiki: How Did We Measure Up?

Social Media Training Wiki: How Did We Measure Up?

In mid-December 2007, I established three objectives for the Social Media Training Wiki: More than double the number of site...

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