Should you let social media conversations direct your business?

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

Five ways to improve your social media measurement

We’re past the point ¬†where a “get me one of those” approach to the latest social shiny object is a...

Return On Influence Can Return From Whence It Came

The Harvard Business Review recently published a post entitled “Return on Influence, the New ROI“. In it, the author suggested...

Graph showing growth

Three Ways To Wag The Long Tail Of Content

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and...

7 Tips For Getting Legal Approval on Social Media Programs

I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point....

Video: Thoughts on Social CRM for Small Businesses

Video: Thoughts on Social CRM for Small Businesses

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a...

4 Ways To Improve Your Social Media Content Strategy

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate)...

Eight Tips for Scaling Social Customer Support

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step...

Cartoon: Corporate Twitter

This made me chuckle. Recognize this picture? (via the brilliant tomfishburne.com)

Infographic: The Cost and Benefit of Social Media

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost...

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