Broken egg

Don’t Put All Your Social Media Eggs In One Basket

So, a rumour says that Yahoo is  shutting down Delicious… or not. Cue a mass exodus as many people, including...

9 Criteria For Selecting A Social Media Agency

9 Criteria For Selecting A Social Media Agency

A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.”...

Social Engagement by David Armano

5 Steps to Thinking More Socially About Communications

Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are...

Cooks Source - Original Facebook page

Cooks Source: How to Avoid an Unnecessary Crisis

Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it...

5 Take-Aways on Social Media and Politics

5 Take-Aways on Social Media and Politics

Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around...

Trust (or Lack of it) and One-Way Social Media

Trust (or Lack of it) and One-Way Social Media

Last week I wrote about the biggest challenge digital communicators face. However, it’s far from the only one; in fact...

Busy businessman

Using Social Media to Protect Your Reputation

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of...

The Biggest Challenge Digital Communicators Face

The Biggest Challenge Digital Communicators Face

Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...

Digital Communications Conversations Continue To Evolve

Digital Communications Conversations Continue To Evolve

The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...

Time To Evolve How We Target Social Media?

Time To Evolve How We Target Social Media?

How many times have you read something like this in a digital communications plan? “One in three of our target...

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