Time To Evolve How We Target Social Media?

Time To Evolve How We Target Social Media?

How many times have you read something like this in a digital communications plan? “One in three of our target...

Is “Social Media” Hurting Social Media?

Is “Social Media” Hurting Social Media?

Is the term “social media” hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and...

Are You Creating Social Media Scorched Earth?

Are You Creating Social Media Scorched Earth?

“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...

When Agencies Can’t Be Transparent

When Agencies Can’t Be Transparent

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and...

57 Social Media Policy Examples and Resources

57 Social Media Policy Examples and Resources

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social...

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to...

Sysomos Audience Moves Towards Measuring Social Media ROI

Sysomos Audience Moves Towards Measuring Social Media ROI

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...

Four Reasons Your Social Media Marketing Campaign Sucks

Four Reasons Your Social Media Marketing Campaign Sucks

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of...

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