Courtyard Restaurant In Ottawa – Doing It Right

Courtyard Restaurant In Ottawa – Doing It Right

Warning – I’m about to talk about my dinner. Bear with me – there’s a point… Ever had one of...

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...

Clay Shirky On The New Media Environment

Clay Shirky On The New Media Environment

I’m getting a little bit Tumblr-esque here with a short post – I’m going to let the video do the...

Shift From Self-Driven To Issue-Driven Social Media Listening

Shift From Self-Driven To Issue-Driven Social Media Listening

Are you focusing on the wrong things in your monitoring program? Yesterday, I was impressed to discuss the following assertion...

Cut Companies A Break

Cut Companies A Break

Are you perfect? Most companies aren’t either. They don’t get everything right – in product launches; in marketing; in pricing or...

Does Online Customer Service Encourage Dissent?

Does Online Customer Service Encourage Dissent?

One of the highlights of South By Southwest for me so far was the Customer Support in a 140 Character...

Evolving the Social Media Marketing Ecosystem

Evolving the Social Media Marketing Ecosystem

In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...

Customer Service In The Age Of Social Media

Customer Service In The Age Of Social Media

Yesterday I spoke with City News‘ Kris Reyes about the challenges businesses face in customer service in the age of social...

Strategies In The 2010 Social Media Marketing Ecosystem

Strategies In The 2010 Social Media Marketing Ecosystem

A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....

Avoiding Social Media’s Own “Ad Equivalency Value”

Avoiding Social Media’s Own “Ad Equivalency Value”

For years, the PR profession has struggled with effective measurement of its earned media activities. The uncontrollable nature of earned...

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