Chaos

Reflections on the changing digital agency environment

We live in interesting times in the digital agency world – a time of constant change in our business landscape...

Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Book Review: The Social Media Strategist

“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for...

Want to get better at social media? Ask “Why?”

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help...

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

Six important shifts for social media in 2012

Six important shifts for social media in 2012

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking...

You’re Not a Strategist – You’re a Punk

I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that...

Two Ways To Quickly Improve Your Communications Plans

I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...

Why And How To Scale Social Business Programs

As time goes on we’re seeing a rising trend toward social customer support, largely driven by three forces: Companies are...

Trust Barometer Reveals Need For Mature Social Media

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with...

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