The 2010 Social Media Marketing Ecosystem

The 2010 Social Media Marketing Ecosystem

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...

Six Ways To Silo-Bust Your Communications

Six Ways To Silo-Bust Your Communications

We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...

Mainstream Media Still Matters

Mainstream Media Still Matters

It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...

Your Social Media Presence Needs Substance, Not Just Style

Your Social Media Presence Needs Substance, Not Just Style

“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t...

25 Questions To Make Your Social Media Workflow Work For You

25 Questions To Make Your Social Media Workflow Work For You

You’ve pulled together a social media team, you’ve set your objectives, you’ve developed an integrated communications strategy that combines online...

There’s Nothing Magical About Social Media Principles

There’s Nothing Magical About Social Media Principles

We often hear how social media is “different” – how it changes everything about your communications. How you have to...

Youth Vs Adults: Strong Ties/Weak Networks

Youth Vs Adults: Strong Ties/Weak Networks

The kids are all about social media. They’re publishing content, streaming video and Twittering wildly. Right? Wrong. Just as social...

Macro, Not Just Micro

Macro, Not Just Micro

In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...

3 Steps To Better Objectives

3 Steps To Better Objectives

“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...

Are You Remembering Your Target Audience?

Are You Remembering Your Target Audience?

When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?

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