Edelman’s Trust Barometer 2008 – Social Media Rising; Word of Mouth Still King

Edelman’s Trust Barometer 2008 – Social Media Rising; Word of Mouth Still King

One notable addition to this year's survey was the addition of 25-to-34-year-olds for the first time, alongside the usual 35-to-64-year-old group. This gave them a great opportunity to explore how much younger people trust modern online tools like blogs.

Sean Moffitt Buzzes About Word Of Mouth

Sean Moffitt Buzzes About Word Of Mouth

I had the pleasure of attending a recent presentation by Sean Moffitt of Agent Wildfire to a speaker series event...

Word Of Mouth Genius

Word Of Mouth Genius

This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000...