Graph showing growth

Presentation: The Power of Loyalty in Social Media

This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part...

Frustrated man

Yeah, Well Your Agency Is Killing Unicorns

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “HypeBusters: PR Agencies Are Ruining Facebook.” His basic argument:...

Money bag

Why Paying Bloggers For Posts Changes The Game

There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...

Conflicted About Ad.ly

Conflicted About Ad.ly

Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story...

Interactive or Engaged?

Interactive or Engaged?

(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end...

Five Things PR Folks Can Learn About Social Media From Advertising

Five Things PR Folks Can Learn About Social Media From Advertising

We in the public relations industry seem to love to look down upon those on the advertising side of the...

Misleading Magpie Ads = Unfollow

Misleading Magpie Ads = Unfollow

A while back there was a minor uproar around the launch of Magpie, a Twitter-based service that offered to pay...

The Lines Are Blurring

The Lines Are Blurring

The lines between public relations, marketing and advertising are blurring. This likely won’t be news to anyone who has followed...

ROI: Why Social Media Will Grow

ROI: Why Social Media Will Grow

If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional...

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