You Don’t Need To Know Everything

You Don’t Need To Know Everything

I recently took on a new role within Edelman (it’s a good thing, don’t worry), and as a result have begun...

9 Criteria For Selecting A Social Media Agency

9 Criteria For Selecting A Social Media Agency

A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.”...

How To Manage Your Time In A PR Agency

If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if...

Confidentiality And Agency Life

As you may know, I’ve recently begun a new job at a new agency (Edelman, for the record). In doing...

When Agencies Can’t Be Transparent

When Agencies Can’t Be Transparent

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and...

Coordinate Multiple Twitter Accounts With CoTweet

Coordinate Multiple Twitter Accounts With CoTweet

If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...

Is This Your Agency/Client Relationship?

Is This Your Agency/Client Relationship?

On a lighter-than-usual note: Agency folks, does this video seem familiar? Fortunately, we’re blessed with clients who aren’t like this....

The Fees Debate – Time, Value or Performance?

The Fees Debate – Time, Value or Performance?

What’s the “best” fee structure system for public relations agencies? A little while after starting my consulting career at Thornley...

MSNBC vs. AIG’s Public Relations Agencies

MSNBC vs. AIG’s Public Relations Agencies

If you didn’t catch it, last week MSNBC’s Rachel Maddow tore a strip off AIG for having a “list” of...

How Will You Grow Today?

How Will You Grow Today?

What have I done to advance myself? To move further ahead, personally and/or professionally? Today is almost over; I won’t get to live it again. Have I spent today wisely, or have I thrown it away?

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