Think PR People Don’t Need Math? Think Again

Think PR People Don’t Need Math? Think Again

We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.

Test-Driving The New Radian6 Features

Test-Driving The New Radian6 Features

Radian6 really got its groove on this weekend, with a whole raft of new changes that close the gap with its competition in some areas and set it ahead in others. Here are the major changes from this weekend along with my thoughts on them.

What’s Your Favourite Tool For Monitoring Conversations?

What’s Your Favourite Tool For Monitoring Conversations?

As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?