Time To Evolve How We Target Social Media?

Time To Evolve How We Target Social Media?

How many times have you read something like this in a digital communications plan? “One in three of our target...

Is The Customer The Target?

Is The Customer The Target?

Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...

What’s Your Focus?

What’s Your Focus?

Something useful to remember: That’s my focus. Every time I write a post I think about which of the segments...

Focus Or Fail

Focus Or Fail

The ever-thought provoking David Armano wrote earlier this month about the “paradox of please,”  where he clearly and simply made...

How To Write A Good Communications Plan – Part 7 – Audiences

How To Write A Good Communications Plan – Part 7 – Audiences

It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?