Altimeter Report Provides Facebook Page Guidelines, Benchmarks

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report...

Build Your Social Media Strategy With Rocks and Sand

Build Your Social Media Strategy With Rocks and Sand

Social media is taking off right now. It’s all over the traditional media; there are books on it being released...

Twitter Follow-Back Fail

Twitter Follow-Back Fail

I’ve just crossed 2,500 followers on Twitter; double the number of people who read this site. I follow roughly 680....

Avoiding The Dark Side Of Social Media

Avoiding The Dark Side Of Social Media

...constructive and valuable conversations persist throughout the Internet using "social" tools. It's these that offer the potential for businesses. The question for us as marketers and communications professionals is, how do we encourage and foster these discussions while keeping out the trolls?