Blogger relations – you’re doing it wrong

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...

Why Paying Bloggers For Posts Changes The Game

There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...

Public Relations People And Bloggers Can Work Together

Public Relations People And Bloggers Can Work Together

Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...

The Volume/Personalization Trade-Off

The Volume/Personalization Trade-Off

The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.

Rethinking “Influencers”

Rethinking “Influencers”

Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...

My Top Twelve Posts Of 2008

My Top Twelve Posts Of 2008

Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.