Mio Squirtcar

My Team Makes Me Uncomfortable – And That’s A Good Thing

Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the...

Be Wrong

Be Wrong

I’m going to take a guess and say that around 5-10% of what I write on this site misses the...

Coordinate Multiple Twitter Accounts With CoTweet

Coordinate Multiple Twitter Accounts With CoTweet

If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...

Community Alone Isn’t Enough

Community Alone Isn’t Enough

One of my favourite roles to play (and one that likely annoys my colleagues the most) is that of devil’s...

Social Media Is Becoming A Commodity

Social Media Is Becoming A Commodity

Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...

6 Tips For Engaging Online

6 Tips For Engaging Online

If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.

The Best 10 Minutes You’ll Invest Today

The Best 10 Minutes You’ll Invest Today

Chris Brogan gave a ten-minute 'jolt' to the audience at the Podcasters Across Borders yesterday. If you're interested in social media, take the time to watch it - it's the best 10 minutes you'll invest today.