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A Digital Lens on the U.S. Election

One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman,...

Edelman Media Cloverleaf

Forrester says social doesn’t drive online sales, and why that’s fine

Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...

Blogger relations – you’re doing it wrong

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...

Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

Search Engines Are A Conduit, Not A Source

Search Engines Are A Conduit, Not A Source

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at...

Startups: No, You Don’t Need To Hire A Social Media Expert

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media...

Is Share of Voice a Useless PR Metric?

This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...

How To Engage On Sites Using Facebook’s New Commenting Plugin

Facebook recently introduced a new version of its Facebook Comment Box Plugin, allowing website owners to integrate their commenting functionality...

Trust Barometer Reveals Need For Mature Social Media

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with...

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