Five Things PR Folks Can Learn About Social Media From Advertising

Five Things PR Folks Can Learn About Social Media From Advertising

We in the public relations industry seem to love to look down upon those on the advertising side of the...

14 Key Skills & Attributes For New Public Relations Professionals

14 Key Skills & Attributes For New Public Relations Professionals

Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online...

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...

Why Spam PR Pitches Won’t Go Away

Why Spam PR Pitches Won’t Go Away

Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...

Enough With Misusing Social Media ROI, Already

Enough With Misusing Social Media ROI, Already

I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...

Do Damaged Brands Have More Opportunities In Social Media?

Do Damaged Brands Have More Opportunities In Social Media?

Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...

Set Yourself Apart In The Tough Times

Set Yourself Apart In The Tough Times

Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...

Does Self-Promotion Really Equal Community-Building?

Does Self-Promotion Really Equal Community-Building?

“Community” is a popular buzzword nowadays, even more so since the explosion of social media. But are we really using...

If It Walks And Quacks Like a Duck…

If It Walks And Quacks Like a Duck…

…then everyone else will think it’s a duck. Sometimes it doesn’t matter what you say. You can throw out your...

Emotion doesn’t trump reality

Emotion doesn’t trump reality

In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...

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