Five Things PR Folks Can Learn About Social Media From Advertising
We in the public relations industry seem to love to look down upon those on the advertising side of the...
We in the public relations industry seem to love to look down upon those on the advertising side of the...
Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online...
TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...
Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...
“Community” is a popular buzzword nowadays, even more so since the explosion of social media. But are we really using...
…then everyone else will think it’s a duck. Sometimes it doesn’t matter what you say. You can throw out your...
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...
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