Back To Pitching Basics

Back To Pitching Basics

Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...

Present.ly – Internal Microblogging Just Got Better

Present.ly – Internal Microblogging Just Got Better

I like Yammer, but it has its limitations. Present.ly solves those limitations, but it does come with a few shortcomings of its own. They're not as deal-breaking as Yammer's issues for me, though, so Present.ly wins with me.

My Top Twelve Posts Of 2008

My Top Twelve Posts Of 2008

Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.

A Message To Non-PR Folks: We’re Not All Like This

A Message To Non-PR Folks: We’re Not All Like This

John Biggs at CrunchGear and Michael Arrington at TechCrunch both wrote in the last day about a nasty encounter they had...

Integrated Communications –  Not Social Media – Won The Election

Integrated Communications – Not Social Media – Won The Election

Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.

If you want to reach younger voters, you have to… use the tools they’re using.

If you want to reach younger voters, you have to… use the tools they’re using.

The title of this post is a quote. Not from a social media evangelist, but from Peterborough riding NDP campaign...

CNW Group Unveils The CNW Social Media Release

CNW Group Unveils The CNW Social Media Release

CNW Group has made some big strides forward in its online services recently. In its latest move, the company has released a new social media tool, the CNW Social Media Release.

Strategic Communications Planning – A Free eBook

Strategic Communications Planning – A Free eBook

The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.

How To Write A Good Communications Plan – Part 13 – Evaluation

How To Write A Good Communications Plan – Part 13 – Evaluation

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.

Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You

Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You

When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.

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