Rethinking Blogger Relations

Rethinking Blogger Relations

Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...

Customer Service Is Public Relations

Customer Service Is Public Relations

At a time like this, when new business is at a premium and given that it takes far less of an investment to keep a customer than to gain a new one, customer service takes on a new importance. It's time to start thinking of customer service as an investment, not simply a cost.