Do People Really Care About PR Disclosure? And Why It Still Matters

Do People Really Care About PR Disclosure? And Why It Still Matters

Do people really care about disclosure by PR agencies when it comes to activities for their clients? I don’t mean...

Social Media Agencies and Transparency

Social Media Agencies and Transparency

Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.

Guy Kawasaki Discloses Ghost Writers, Defuses Issue

Guy Kawasaki Discloses Ghost Writers, Defuses Issue

I’ve written several posts on ethics and ghost blogging recently, so it’s hardly surprising that when I spotted a post suggesting...

Why Ghost Blogging Is Wrong

Why Ghost Blogging Is Wrong

A few months ago, following a presentation I gave on ethics at Centennial College, I wrote a post on the...

The Ethics of Ghost-Writing in Social Media

The Ethics of Ghost-Writing in Social Media

When you're online, I think the expectation is that when you see someone's name on something then it's actually that person. That's the point of "social media," right? It's social. If I'm not building a relationship with the person I think I am, there's something very wrong with that.