Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Weekly Reading

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Alongside my ongoing book reading challenge, I start off every day by reading the latest goings-on in the public relations,...

Are You Creating Social Media Scorched Earth?

Are You Creating Social Media Scorched Earth?

“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...

You Aren’t Always Right

You Aren’t Always Right

As our team does more and more online outreach on behalf of our clients, I’m increasingly coming to realize that...

Five Levels Of Social Media Responses

Five Levels Of Social Media Responses

You’ve leapt onto the social media bandwagon. You’ve dived headfirst into the murky waters of Twitter. You’ve used a few...

Social Media Needs Shades Of Grey

Social Media Needs Shades Of Grey

Social media operates in shades of grey. The more I think about our application of these new tools to communications...

Pragmatism Over Purism

Pragmatism Over Purism

When I first got into social media, I was a purist. By that I mean I would evangelise for companies...

6 Tips For Engaging Online

6 Tips For Engaging Online

If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.

Social Media Outreach Won’t Work For Everyone

Social Media Outreach Won’t Work For Everyone

Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.

Social Media Is Like Running A Marathon

Social Media Is Like Running A Marathon

I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved....