Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

The Globe and Mail, Maclean’s magazine, CTV, the Torontoist and blogTO all ran stories in the last day, alleging that staff...

The World Won’t End Without Your Tweets

The World Won’t End Without Your Tweets

Social media can be a compulsive beast. It’s easy to feel a ‘need’ to keep putting out content through your...

Do People Really Care About PR Disclosure? And Why It Still Matters

Do People Really Care About PR Disclosure? And Why It Still Matters

Do people really care about disclosure by PR agencies when it comes to activities for their clients? I don’t mean...

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...

Social Media Agencies and Transparency

Social Media Agencies and Transparency

Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.

Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...

Misleading Magpie Ads = Unfollow

Misleading Magpie Ads = Unfollow

A while back there was a minor uproar around the launch of Magpie, a Twitter-based service that offered to pay...

Public Relations Is Not A Right

Public Relations Is Not A Right

Companies or individuals who act illegally or unethically aren't "entitled" to representation, and I personally don't want to be the one providing it to them. I want to put my head down at night feeling good about the work I do, not worrying whether I've helped an unethical organization go about its business.

Six Lessons From The Ghost Twittering Saga

Six Lessons From The Ghost Twittering Saga

Last week, I wrote a post about an a-list blogger (Guy Kawasaki) who used ghost writers on his Twitter account....

Guy Kawasaki Discloses Ghost Writers, Defuses Issue

Guy Kawasaki Discloses Ghost Writers, Defuses Issue

I’ve written several posts on ethics and ghost blogging recently, so it’s hardly surprising that when I spotted a post suggesting...

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