Altimeter Report Provides Facebook Page Guidelines, Benchmarks

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report...

Why Facebook’s Community Pages Could Give Brands Headaches

Why Facebook’s Community Pages Could Give Brands Headaches

A couple of weeks ago I received a worried call from a friend working in PR for a large company....

Social Gaming Hitting A New Level

Social Gaming Hitting A New Level

Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter...

Youth Vs Adults: Strong Ties/Weak Networks

Youth Vs Adults: Strong Ties/Weak Networks

The kids are all about social media. They’re publishing content, streaming video and Twittering wildly. Right? Wrong. Just as social...

Don’t Like What You See? Fix It

Don’t Like What You See? Fix It

Over the last little while I’ve seen numerous people complaining about how some social media tools are becoming “too mainstream”...

Objectives First

Objectives First

A while back I wrote a series of posts on communications planning. One of the most popular posts within that...

Social Media Isn’t Anti-Social

Social Media Isn’t Anti-Social

Someone suggested to me recently that social media people are, well, anti-social. That they seem to spend all their time...

Which Sites Are You Deeply Engaged With?

Which Sites Are You Deeply Engaged With?

Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average...

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