Rethinking “Influencers”

Rethinking “Influencers”

Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...

Is The Customer The Target?

Is The Customer The Target?

Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...