A Dark Future For Journalism – The Editorial/Ad Wall Is Down

A Dark Future For Journalism – The Editorial/Ad Wall Is Down

Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...

Do The Old Timing Rules Still Apply For Media Relations?

Do The Old Timing Rules Still Apply For Media Relations?

When I first got into media relations, a few pitching best practices were hammered into my head on a regular...

More Journalists Prefer Bulk Email Than Personalized? Huh?

More Journalists Prefer Bulk Email Than Personalized? Huh?

Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...

The Volume/Personalization Trade-Off

The Volume/Personalization Trade-Off

The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.

The Power of Pith

The Power of Pith

Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...