Digital Communications Conversations Continue To Evolve

Digital Communications Conversations Continue To Evolve

The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...

PostRank Analytics: Missing Link Between Social Media Engagement And Web Analytics

PostRank Analytics: Missing Link Between Social Media Engagement And Web Analytics

I love Google Analytics. Google’s free tool offers easy-to-use analytics perfect for small or mid-sized businesses, is easy to install...

How To Write A Good Communications Plan – Part 13 – Evaluation

How To Write A Good Communications Plan – Part 13 – Evaluation

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.