Should you let social media conversations direct your business?

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

5 Steps to Thinking More Socially About Communications

Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are...

A Closer Look At The New Radian6 Engagement Console Features

Earlier this week I posted a review of some new features Radian6 has incorporated into its online dashboard. Today we’ll...

Digging-in to the new Radian6 Dashboard Improvements

Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses...

Sysomos Acquired By Marketwire

Sysomos Acquired By Marketwire

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company Acquired by Date Techrigy...

Sysomos Audience Moves Towards Measuring Social Media ROI

Sysomos Audience Moves Towards Measuring Social Media ROI

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...

Shift From Self-Driven To Issue-Driven Social Media Listening

Shift From Self-Driven To Issue-Driven Social Media Listening

Are you focusing on the wrong things in your monitoring program? Yesterday, I was impressed to discuss the following assertion...

Radian6 Launches Real-Time Monitoring And Engagement Console

Radian6 Launches Real-Time Monitoring And Engagement Console

Radian6 has announced a new tool that has the potential to be a paradigm shift in how companies manage their...

Review: Sysomos Social Media Monitoring Tool

Review: Sysomos Social Media Monitoring Tool

I’ve explored many social media monitoring tools over the last few years. This week I added to the list when...

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