Rethinking “Influencers”

Rethinking “Influencers”

Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...

Don’t “Message” Me

Don’t “Message” Me

Remember the time when the standard response to any media question was to repeat essentially the same line over and...

Pragmatism Over Purism

Pragmatism Over Purism

When I first got into social media, I was a purist. By that I mean I would evangelise for companies...

6 Tips For Engaging Online

6 Tips For Engaging Online

If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.