Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Planning an approach

Two Ways To Quickly Improve Your Communications Plans

I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...

Six Ways To Silo-Bust Your Communications

Six Ways To Silo-Bust Your Communications

We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...

Think Media, Not Medium

Think Media, Not Medium

I just downloaded the audiobook version of Mitch Joel‘s book “Six Pixels of Separation: Everyone Is Connected. Connect Your Business...

In Defense of the Devil’s Advocate

In Defense of the Devil’s Advocate

One of my favourite parts of agency life is getting the chance to collaborate with a bunch of really smart...

"We Should Do Something In Social Media"

"We Should Do Something In Social Media"

Every so often a client (or potential client) will come to us and say something like, "We think we should...

How Often Do You Question Assumptions?

How Often Do You Question Assumptions?

Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it's worth doing it for the times when they aren't.

Strategic Communications Planning – A Free eBook

Strategic Communications Planning – A Free eBook

The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.

How To Write A Good Communications Plan – Part 13 – Evaluation

How To Write A Good Communications Plan – Part 13 – Evaluation

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.

Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You

Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You

When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.

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