The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...

A Dark Future For Journalism – The Editorial/Ad Wall Is Down

A Dark Future For Journalism – The Editorial/Ad Wall Is Down

Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...

Seven Reasons Your Company Needs To Prepare For Crises

Seven Reasons Your Company Needs To Prepare For Crises

Does your company have a communications plan for when it gets hit by a crisis? Chances are, you don’t. Time...

Evolving the Social Media Marketing Ecosystem

Evolving the Social Media Marketing Ecosystem

In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...

Do The Old Timing Rules Still Apply For Media Relations?

Do The Old Timing Rules Still Apply For Media Relations?

When I first got into media relations, a few pitching best practices were hammered into my head on a regular...

More Journalists Prefer Bulk Email Than Personalized? Huh?

More Journalists Prefer Bulk Email Than Personalized? Huh?

Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...

The 2010 Social Media Marketing Ecosystem

The 2010 Social Media Marketing Ecosystem

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...

Six Ways To Silo-Bust Your Communications

Six Ways To Silo-Bust Your Communications

We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...

Social Media: Anti-Social, Or An Opportunity For Influence?

Social Media: Anti-Social, Or An Opportunity For Influence?

“Are sites like Twitter, Facebook and YouTube making it easier for customers to hate you?” This was the question posed...

Mainstream Media Still Matters

Mainstream Media Still Matters

It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...

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