American Flag

A Digital Lens on the U.S. Election

One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman,...

Chaos

Reflections on the changing digital agency environment

We live in interesting times in the digital agency world – a time of constant change in our business landscape...

Canadian Trust in Different Media

Four theories on the declining trust in Canadian social media

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are...

Graph showing growth

Presentation: The Power of Loyalty in Social Media

This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part...

Source: halfpastawesome.com

Marketing, community, support or all of the above?

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today...

Real-Time Content

Content Calendars Aren’t Evil – They’re Just Abused

My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and...

Image from SyrianPresidency Instagram account

Should “they” be allowed to use social media? Who are “they”?

So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn...

From One to a Million: Managing Social Media at Scale

From One to a Million: Managing Social Media at Scale

What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones...

burger-king-hack

Burger King Twitter Hacking: Take A Chill Pill

Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of...

How do you scale and structure a global social media program?

Social Media at Scale: Organizing Global Social Media Teams

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”?...

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