Scribnia Helps You Discover And Review New Blogs

Scribnia Helps You Discover And Review New Blogs

A little while back, a few people drew my attention to Scribnia. I glanced at it at the time, but...

Community Alone Isn’t Enough

Community Alone Isn’t Enough

One of my favourite roles to play (and one that likely annoys my colleagues the most) is that of devil’s...

25 Questions To Make Your Social Media Workflow Work For You

25 Questions To Make Your Social Media Workflow Work For You

You’ve pulled together a social media team, you’ve set your objectives, you’ve developed an integrated communications strategy that combines online...

Five Levels Of Social Media Responses

Five Levels Of Social Media Responses

You’ve leapt onto the social media bandwagon. You’ve dived headfirst into the murky waters of Twitter. You’ve used a few...

Emotion doesn’t trump reality

Emotion doesn’t trump reality

In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...

Social Media Is Becoming A Commodity

Social Media Is Becoming A Commodity

Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...

There’s Nothing Magical About Social Media Principles

There’s Nothing Magical About Social Media Principles

We often hear how social media is “different” – how it changes everything about your communications. How you have to...

Rethinking “Influencers”

Rethinking “Influencers”

Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...

Where Are The Experts?

Where Are The Experts?

The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly...

Five Tools For Drinking From The Firehose

Five Tools For Drinking From The Firehose

Over the last few weeks I’ve presented to a number of groups around ‘101’ social media topics – how to...

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