How do you scale and structure a global social media program?

Social Media at Scale: Organizing Global Social Media Teams

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”?...

Introducing the Social Media at Scale Series

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the...

Where has Dave been?

Where has Dave been?

Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last...

Edelman Media Cloverleaf

Forrester says social doesn’t drive online sales, and why that’s fine

Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...

Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Facebook Timeline for Brands: Curation and Palpitation

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual...

Where does content fit in Facebook’s new marketing model?

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...

Seven Social Media Insights on CES

Seven Social Media Insights on CES

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at...

Should you let social media conversations direct your business?

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

Five ways to improve your social media measurement

We’re past the point  where a “get me one of those” approach to the latest social shiny object is a...

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