Are You Creating Social Media Scorched Earth?

Are You Creating Social Media Scorched Earth?

“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...

57 Social Media Policy Examples and Resources

57 Social Media Policy Examples and Resources

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social...

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to...

Sysomos Audience Moves Towards Measuring Social Media ROI

Sysomos Audience Moves Towards Measuring Social Media ROI

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...

Four Reasons Your Social Media Marketing Campaign Sucks

Four Reasons Your Social Media Marketing Campaign Sucks

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of...

Courtyard Restaurant In Ottawa – Doing It Right

Courtyard Restaurant In Ottawa – Doing It Right

Warning – I’m about to talk about my dinner. Bear with me – there’s a point… Ever had one of...

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...

Clay Shirky On The New Media Environment

Clay Shirky On The New Media Environment

I’m getting a little bit Tumblr-esque here with a short post – I’m going to let the video do the...

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