Are Spammers Getting Smarter?

Are Spammers Getting Smarter?

If your blog gets any remotely significant amount of traffic, you’ve probably experienced problems with comment spam. Right now, I...

Why Spam PR Pitches Won’t Go Away

Why Spam PR Pitches Won’t Go Away

Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...

The Volume/Personalization Trade-Off

The Volume/Personalization Trade-Off

The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.

Where’s The Line With Twitter “Spam”?

Where’s The Line With Twitter “Spam”?

Do you find it helpful when people link to their latest content on Twitter? Tweetstats says I’ve posted an average...

PR Isn’t The Enemy

PR Isn’t The Enemy

Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...

Back To Pitching Basics

Back To Pitching Basics

Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...

A Message To Non-PR Folks: We’re Not All Like This

A Message To Non-PR Folks: We’re Not All Like This

John Biggs at CrunchGear and Michael Arrington at TechCrunch both wrote in the last day about a nasty encounter they had...

WordPressDirect: Spam, Dirty Spam

WordPressDirect: Spam, Dirty Spam

If you don't have time to write a blog then don't. Don't plagiarize other peoples' work. WordPressDirect gets a "fail" from me.

Could SEO Devalue News Releases Even More?

Could SEO Devalue News Releases Even More?

Why not just make sure that your release is relevant, well-written and on-topic? A well written release will have plenty of the important words in there as a natural result. With a little extra attention you can optimize your release without compromising its quality.