Mary Meeker

Internet Trends for 2014 Report is a must read

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest...

Reason for Unsubscribing from Brand Page

Lies, Damned Lies and Mis-understood Statistics

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike”...

Correlation/Causality Confusion

Correlation/Causality Confusion

As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight...

Enough With Misusing Social Media ROI, Already

Enough With Misusing Social Media ROI, Already

I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...

Think PR People Don’t Need Math? Think Again

Think PR People Don’t Need Math? Think Again

We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.

New Research Provides A Social Media Reality Check

New Research Provides A Social Media Reality Check

CNW Group and Leger Marketing today announced the results of new research into social media use in Canada (disclosure: CNW Group...