Strategic Communications Planning – A Free eBook

Strategic Communications Planning – A Free eBook

The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.

How To Write A Good Communications Plan – Part 13 – Evaluation

How To Write A Good Communications Plan – Part 13 – Evaluation

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.

How To Write A Good Communications Plan – Part 8 – Announcement

How To Write A Good Communications Plan – Part 8 – Announcement

By now we've set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it's time to think about our announcements.

How To Write A Good Communications Plan – Part 7 – Audiences

How To Write A Good Communications Plan – Part 7 – Audiences

It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?

How To Write A Good Communications Plan – Part 5 – Objectives

How To Write A Good Communications Plan – Part 5 – Objectives

As the old saying goes, you need to know where you're going before you can know how to get there. Likewise, before you can plan out your strategy... before you even start to think about your media products or event... you need to nail down your objectives.