Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Want to get better at social media? Ask “Why?”

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help...

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

You’re Not a Strategist – You’re a Punk

I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that...

Two Ways To Quickly Improve Your Communications Plans

I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...

Why And How To Scale Social Business Programs

As time goes on we’re seeing a rising trend toward social customer support, largely driven by three forces: Companies are...

Your Brainstorms Suck

Your Brainstorms Suck

Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your...

Don’t Put All Your Social Media Eggs In One Basket

So, a rumour says that Yahoo is  shutting down Delicious… or not. Cue a mass exodus as many people, including...

5 Steps to Thinking More Socially About Communications

Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are...

Facebook Strategies: Content Over Creative

Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted...

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