The Biggest Challenge Digital Communicators Face

The Biggest Challenge Digital Communicators Face

Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...

Time To Evolve How We Target Social Media?

Time To Evolve How We Target Social Media?

How many times have you read something like this in a digital communications plan? “One in three of our target...

Are You Creating Social Media Scorched Earth?

Are You Creating Social Media Scorched Earth?

“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...

Four Reasons Your Social Media Marketing Campaign Sucks

Four Reasons Your Social Media Marketing Campaign Sucks

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of...

Evolving the Social Media Marketing Ecosystem

Evolving the Social Media Marketing Ecosystem

In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...

Strategies In The 2010 Social Media Marketing Ecosystem

Strategies In The 2010 Social Media Marketing Ecosystem

A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....

The 2010 Social Media Marketing Ecosystem

The 2010 Social Media Marketing Ecosystem

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...

Six Ways To Silo-Bust Your Communications

Six Ways To Silo-Bust Your Communications

We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...

Mainstream Media Still Matters

Mainstream Media Still Matters

It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...

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