Mainstream Media Still Matters

Mainstream Media Still Matters

It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...

Your Social Media Presence Needs Substance, Not Just Style

Your Social Media Presence Needs Substance, Not Just Style

“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t...

Feeding The Social Media Beast

Feeding The Social Media Beast

Ever felt a “need” to be active on Twitter? Do you feel guilty for not publishing to your blog for...

In Defense of the Devil’s Advocate

In Defense of the Devil’s Advocate

One of my favourite parts of agency life is getting the chance to collaborate with a bunch of really smart...

There’s Nothing Magical About Social Media Principles

There’s Nothing Magical About Social Media Principles

We often hear how social media is “different” – how it changes everything about your communications. How you have to...

Macro, Not Just Micro

Macro, Not Just Micro

In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...

3 Steps To Better Objectives

3 Steps To Better Objectives

“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...

My Top Twelve Posts Of 2008

My Top Twelve Posts Of 2008

Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.

Integrated Communications –  Not Social Media – Won The Election

Integrated Communications – Not Social Media – Won The Election

Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.

Twitter As A Business Continuity Tool?

Twitter As A Business Continuity Tool?

...the Washington State Department of Transportation, alongside using its Twitter account for mundane things like traffic alerts, is using Twitter to ensure continuity of operations in an emergency.

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