Is The Customer The Target?

Is The Customer The Target?

Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...

What’s Your Focus?

What’s Your Focus?

Something useful to remember: That’s my focus. Every time I write a post I think about which of the segments...

Focus Or Fail

Focus Or Fail

The ever-thought provoking David Armano wrote earlier this month about the “paradox of please,”  where he clearly and simply made...