Mary Meeker

Internet Trends for 2014 Report is a must read

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest...

Three Forces Driving Social Customer Support

Three Forces Driving Social Customer Support

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media...

Weekly Reading

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Alongside my ongoing book reading challenge, I start off every day by reading the latest goings-on in the public relations,...

20 Social Media Trends for Business in 2011

20 Social Media Trends for Business in 2011

20 Social Media Business Trends in 2011 View more presentations from Dave Fleet. One of the great things about working...

eBook on 2010 Content Marketing Trends and Predictions

eBook on 2010 Content Marketing Trends and Predictions

Want to get some insights into what some of the smartest people in marketing are thinking 2010 holds in store?...

Five Communications Implications As Twitter Enters The Trough Of Disillusionment

Five Communications Implications As Twitter Enters The Trough Of Disillusionment

Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the...

Social Media Is Becoming A Commodity

Social Media Is Becoming A Commodity

Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...

Forget The Statusphere. How About The Egosystem?

Forget The Statusphere. How About The Egosystem?

Forget the "statusphere." We're entering an egosystem where the masses judge value by the size of someone's following and the volume of their voice, not the value of what they say. It's a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.

New Research Provides A Social Media Reality Check

New Research Provides A Social Media Reality Check

CNW Group and Leger Marketing today announced the results of new research into social media use in Canada (disclosure: CNW Group...

Macro, Not Just Micro

Macro, Not Just Micro

In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...

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