Canadian Trust in Different Media

Four theories on the declining trust in Canadian social media

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are...

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

Trust Barometer Reveals Need For Mature Social Media

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with...

Trust (or Lack of it) and One-Way Social Media

Trust (or Lack of it) and One-Way Social Media

Last week I wrote about the biggest challenge digital communicators face. However, it’s far from the only one; in fact...

Blogs Aren’t Inherently Trustworthy

Blogs Aren’t Inherently Trustworthy

Back in December, Forrester set off a bit of a blog storm when Josh Bernoff reported that consumers trust company...