In my last post we explored the policies that companies should consider internally, within their organization, when getting started in social media.
This time we’ll take a look at the social media policies that organizations might consider posting publicly, for everyone to see. There are two:
Comment moderation policy
Interaction policy
Comment moderation policy
Comment moderation policies are closely related [...]
Your organization is dipping its toe into the social media pool, but you know you need the right policies in place to set the stage. Where to start?
In this post I’ll outline, at a top level, three internal policies that you should consider when your organization is getting started in social media:
Blogging policy
Outbound commenting policy
Employee [...]
Is your organization looking to get started with “this social media thing?” If so, alongside the thinking you should be doing about culture and top-level support, organizational policies should be one of the things you think about first.
Next week I’m delivering a workshop on “Building A Solid Foundation: Social Media Policies, Best Practices And Ethics [...]
Yesterday evening I gave a presentation on “Maximising Social Media for Business” to a diverse group of communicators with the Halton-Peel Communicators’ Association.
As I moved through the presentation, I saw signs that people might be getting a little overwhelmed by the volume of information and tools I was throwing at them.
My message to them, and [...]
Social media is increasingly changing the landscape for professional communicators. Whether you work in internal communications, crisis management, strategic PR, or any number of other disciplines, it’s hard to deny the influence of social media tools on our work.
For long-time practitioners, it’s natural that these tools can be overwhelming. Some people like Shel Holtz, [...]
So, you now have a Twitter account and you’re raring to go. But what do you do?
This post gives my suggestions for how to get the most out of Twitter.
If you’re into social media, you’ve probably heard of Twitter. Twitter is one of the fastest-growing social media tools around right now; in fact the Wall Street Journal just declared that “Twitter Goes Mainstream.”
As the WSJ article says in its lead paragraph, “One of the hottest technologies in Silicon Valley is also one of [...]
As people move more and more of their lives online, it gets harder and harder to stay organized.
Where was that great article you read the other day? What was that great blog you read? What was the name of that cool tool you found?
Of course, you could save everything in your browser’s favourites but, let’s [...]
As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This applies whether you work on the agency side, the corporate side or in government.
One of the easiest ways to keep track of this is through persistent searches.
What is persistent search?
Persistent search allows you to enter [...]
One of my favourite things about working at Thornley Fallis is the conversations we have about social media, digital marketing and online communications on a daily basis. Not just in our offices (although there are plenty of those too), but also as a group, around the meeting room table. We have them all the time [...]
