As the old saying goes, you need to know where you’re going before you can know how to get there.
Likewise, before you can plan out your strategy… before you even start to think about your media products or event… you need to nail down your objectives.
This is the fourth in a series of posts exploring how to create a good communications plan.
Last time we examined how to paint the broader picture through your environmental scan. This time we’ll look at your stakeholder analysis.
Stakeholder Analysis
This is the last of your initial ’setting the stage’ sections. You’ve already looked at the [...]
This is the third in a series of posts exploring how to create a good communications plan.
Over the next few weeks we’ll take detailed look at each of the sections in a communications plan. Each time I’ll give my perspective and ask what you think. My aim is for us to work together to fill [...]
The “context” section of your plan focuses on setting the scene. This isn’t about details of an announcement - heck, you haven’t reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.
Update: I have now completed this communications planning series and have republished all of the posts as a free strategic communications Planning eBook.
Is there such a thing as an ideal communications plan template? What would it look like?
I’ve spent most of the last few years surrounded by communications and marketing plans (comm plans, for [...]
Lately, I’ve noticed a growth in aggregation tools. For me, SocialThing leads the way.
Here’s a fantastic new video that explains Twitter in plain language. This should help you understand and explain what all the buzz is about.
You can find definitions for “RSS” everywhere. Feedburner has a page on it; What Is RSS? is all about it; Wikipedia has a detailed page about it. The list goes on and on. They’re all way too complicated.
