Chris Brogan has posted some excellent advice for PR pros working in the digital space entitled “What I Want PR and Marketing Professionals To Know.”
To summarize Chris’ key points:
Social media is different to the traditional media environment, but you have a lot to gain from exploring this space.
Get to know people before you pitch them.
Write [...]
Every so often you see something that makes you sit up and think, “wow, these guys are on the ball.” I saw that from the folks over at Molson this week.
A quick update on the Metallica situation - as I wondered in my earlier post about the Metallica/blogger review situation, it looks like this was a giant mis-communication that blew up in the band’s face.
Metallica has done it again. Forget going after people pirating their music; this time they’ve gone after people writing about it… after inviting them to hear it.
I worry about people launching headlong into ill-advised, poorly thought-out initiatives, getting burned and not coming back for more, just because it’s the ‘in’ thing to do.
Richard Binhammer, aka RichardatDell, will speak at a Third Tuesday Toronto (which I’m quickly realizing is possibly the most arbitrary name ever) on December 4.
Richard is one of the key figures behind Dell’s emergence from Jeff Jarvis’s Dell Hell as a social media-savvy company, and his insights into Dell’s social media efforts should make [...]
Communications training courses on traditional strategies and tactics just don’t cut it any more. The ever-increasing rate of change on the Internet, and its emerging impact on media consumption, means organizations need to seriously consider offering social media training to their employees.
This environment, along with a few well-documented faux-pas by PR practitioners, has had me [...]
In the wake of the ongoing bad PR pitches storm, I had a *slap forehead* moment this week when I (finally) realized the problem isn’t just about public relations professionals not ‘getting’ blogger relations. It’s not about people upgrading their skills to deal with this new media environment. This is about public relations professionals getting [...]
Todd Defren posted a great Blogger Relations Bookmark on his PR Squared blog today.
The bookmark is, in part, a response to the storm that Chris Anderson kicked-off this week with his "Sorry PR People: You’re Blocked" post, where he named and shamed people he felt had emailed him inappropriately.
I only want two kinds of [...]
