Apple has a pretty well-known disdain for social media.
Despite being the one company that, more than any other, raised awareness of podcasting and gave the music industry a kick up the ass with iTunes, Apple is dismissive of social software. The company discourages employee blogging. It sued some of its biggest fans. It shut [...]
February 18, 2008 – 2:06 pm
The Globe and Mail published an interesting article recently entitled Build your brand - but don’t forget to deliver an experience (needs subscription). The article relates how, by not fulfilling its promises to a customer, an auto dealer turned that them from "a walking brand builder for the manufacturer" into a dissatisfied customer.
The article [...]
August 10, 2007 – 7:15 am
The web is full of story after story right now about companies cancelling their advertising on Facebook because of their potential association with dubious content. In the latest move, Reuters reports:
“The British government has halted its advertising on the social networking Web site Facebook over concerns about how its ads are displayed“
I listened with [...]
Mitch Joel wrote on his blog this week that the real winner of the recent democratic presidential debate wasn’t a candidate, but was YouTube.
I completely agree.
You’ve got to admit, Monday’s debate was marketing genius. Almost all of the reporting (and blogging) I’ve seen on this has been about the companies, not the candidates. To this [...]
