Category Archives: case studies

Case Study: Using Social Media On A Small Scale To Raise Money For Charity

April 23, 2008 – 10:48 pm

I’m a fanatical runner. I’m not particularly talented, but my dedication to my training enabled me to qualify for the 2008 Boston Marathon on April 21, 2008.
The Boston Marathon is the world’s oldest annual marathon and one of the world’s most prestigious road racing events. Besides the Olympic trials and the Olympic marathons, Boston [...]

By Dave Fleet | Also posted in social media | Comments (8)

Case Studies? Anyone?

January 31, 2008 – 12:11 am

For all the talk of openness, transparency and community in social media, there’s one thing missing.
Case studies.
Social media is still an emerging area, and it’s moving at light speed in many areas - video and mobile, to name two.
However, the lack of fleshed-out examples of success has bothered me a lot recently.
For social media to [...]

By Dave Fleet | Also posted in social media | Comments (3)

AlertMap: Cutting-Edge Emergency And Disaster Information Tool

January 17, 2008 – 9:59 pm

If you’re even remotely interested in emergency information, check out AlertMap. This disaster-focused mashup pulls together data from some 600 sources to provide an amazingly valuable service.
The tool, from a Hungarian non-governmental organization, is an exceptional source for up-to-date worldwide disaster information .
AlertMap displays 55 categories of emergencies and disasters from fires, to avian flu, [...]

By Dave Fleet | Also posted in crisis communications, web 2.0 | Comments (0)

CaseCamp Toronto 6 Write-Up

November 20, 2007 – 11:25 pm

Case Camp Toronto 6, held tonight, featured a series of fascinating presentations.
I live-tweeted the event, along with Joseph Thornley (here), Connie Crosby (here) and Wayne MacPhail (here) - together we managed a pretty good summary of the event. I’ve stolen memories from all of the above to generate this post.
Mobile Marketing for Levis @ Virgin [...]

By Dave Fleet | Also posted in unconference | Comments (1)