Category Archives: communications planning

Objectives First

March 4, 2009 – 8:00 am

A while back I wrote a series of posts on communications planning. One of the most popular posts within that series, which still gets a few hundred views per week, was on one on setting communications objectives. As I said at the time:
“As the old saying goes, you need to know where you’re going before [...]

By Dave Fleet | Also posted in case studies | Tagged , , , , , , | Comments (16)

Strategic Communications Planning – A Free eBook

August 6, 2008 – 7:24 pm

The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and with some additional content added throughout.

By Dave Fleet | Also posted in 101, public relations | Tagged , , , , | Comments (34)

How To Write A Good Communications Plan – Part 13 – Evaluation

July 28, 2008 – 11:30 pm

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.

By Dave Fleet | Also posted in 101 | Tagged , , , , , , , , | Comments (0)

How To Write A Good Communications Plan – Part 12 – Budget

July 13, 2008 – 11:07 pm

Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.

By Dave Fleet | Also posted in 101 | Tagged , , , , | Comments (0)

How To Write A Good Communications Plan – Part 11 – Issues

July 12, 2008 – 10:58 am

Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.

By Dave Fleet | Also posted in 101, issues management | Tagged , , , , | Comments (0)

How To Write A Good Communications Plan – Part 10 – Tactics

June 24, 2008 – 2:45 pm

You know your goals; you know what you’re saying; you know who you’re talking to. You need to decide how to say it.

How are you going to reach the audiences you’ve selected?

By Dave Fleet | Also posted in 101 | Tagged , , , , | Comments (5)

How To Write A Good Communications Plan – Part 9 – Messages

June 16, 2008 – 10:33 pm

Your analysis is done, you’ve figured out your communications strategy and you know who you’re targeting. It’s time to craft your messages. But where do you start?

By Dave Fleet | Also posted in 101 | Tagged , , , | Comments (2)

How To Write A Good Communications Plan – Part 8 – Announcement

June 14, 2008 – 3:02 pm

By now we’ve set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it’s time to think about our announcements.

By Dave Fleet | Also posted in 101 | Tagged , , , , | Comments (1)

How To Write A Good Communications Plan – Part 7 – Audiences

June 5, 2008 – 11:51 pm

It’s time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?

By Dave Fleet | Also posted in 101 | Tagged , , , , | Comments (2)

How To Write A Good Communications Plan – Part 6 – Strategy

May 29, 2008 – 3:28 pm

Now that you’ve figured out your objectives, you know where you’re going. It’s time to figure out how to get there. Your strategy defines how you will achieve the objectives you’ve just identified.

By Dave Fleet | Also posted in 101 | Comments (2)