Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
You know your goals; you know what you’re saying; you know who you’re talking to. You need to decide how to say it.
How are you going to reach the audiences you’ve selected?
Your analysis is done, you’ve figured out your communications strategy and you know who you’re targeting. It’s time to craft your messages. But where do you start?
By now we’ve set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it’s time to think about our announcements.
It’s time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?
Now that you’ve figured out your objectives, you know where you’re going. It’s time to figure out how to get there. Your strategy defines how you will achieve the objectives you’ve just identified.
As the old saying goes, you need to know where you’re going before you can know how to get there.
Likewise, before you can plan out your strategy… before you even start to think about your media products or event… you need to nail down your objectives.
This is the fourth in a series of posts exploring how to create a good communications plan.
Last time we examined how to paint the broader picture through your environmental scan. This time we’ll look at your stakeholder analysis.
Stakeholder Analysis
This is the last of your initial ’setting the stage’ sections. You’ve already looked at the [...]
This is the third in a series of posts exploring how to create a good communications plan.
Over the next few weeks we’ll take detailed look at each of the sections in a communications plan. Each time I’ll give my perspective and ask what you think. My aim is for us to work together to fill [...]
