This is the fourth in a series of posts exploring how to create a good communications plan.
Last time we examined how to paint the broader picture through your environmental scan. This time we’ll look at your stakeholder analysis.
Stakeholder Analysis
This is the last of your initial ’setting the stage’ sections. You’ve already looked at the [...]
This is the third in a series of posts exploring how to create a good communications plan.
Over the next few weeks we’ll take detailed look at each of the sections in a communications plan. Each time I’ll give my perspective and ask what you think. My aim is for us to work together to fill [...]
The “context” section of your plan focuses on setting the scene. This isn’t about details of an announcement - heck, you haven’t reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.
Update: I have now completed this communications planning series and have republished all of the posts as a free strategic communications Planning eBook.
Is there such a thing as an ideal communications plan template? What would it look like?
I’ve spent most of the last few years surrounded by communications and marketing plans (comm plans, for [...]
